Ads in Perplexity?

You want to get the content you’re looking for when you search type “How to get taller?“

What you want to see?

You want to see genuine advice from health publication or someone who knows how to get taller…

But what you exactly see?

Sponsored content. SEO boosted content. All on Google.

But now you might see sponsored content on your favorite AI search engine Perplexity too.

Let’s dive in what’s coming and why you should be concerned:

In today’s post:

• Perplexity bringing ads to support their mission

• Amazon VS NVIDIA

• YouTube’s AI tool

• Suno V4 is coming

• Trending AI tools to use right now!

What's New in AI?

Perplexity AI Ads

Perplexity introducing paid ads

Starting this week, the AI-powered search engine will show ads in the U.S., labeled as “sponsored follow-up questions” (e.g., “How can I use LinkedIn to enhance my job search?”). These ads will be clearly marked and positioned alongside answers, with initial brands including Indeed, Whole Foods, and Universal McCann.

Here’s what to know:

• Revenue Goals: Perplexity says ads are necessary to fund a sustainable revenue-sharing program for publishers, as subscriptions alone don’t cut it.

• Ad Transparency: These ads are designed to be non-intrusive. While “sponsored,” answers to these questions are generated by Perplexity’s AI without brand influence, and advertisers won’t have user data access.

• Staying Balanced: Perplexity insists on maintaining unbiased answers, which I think is key. Ads can provide the cash flow to support their mission, but if it becomes cluttered like Google’s ad-heavy search results, it risks losing trust.

• Competitive Edge: Perplexity is positioning its ad program as a premium, minimal-interruption experience for educated, high-income users. It’s taking a different route from Google’s AI search ads, aiming for quality over quantity.

• Legal Hurdles: Perplexity has faced backlash from publishers, including lawsuits from News Corp and a cease-and-desist from The New York Times for alleged content replication. This makes their ad approach even trickier, given the ongoing debate over AI’s use of content.

• Funding Needs: With just a premium subscription model so far, Perplexity needs new revenue streams to justify its reported $9 billion valuation and ongoing fundraising efforts.

In my view, adding ads is fair as long as Perplexity keeps it high-quality and avoids Google’s “junk ads” model. Monetization is crucial, but they’ll need to keep things classy if they want to scale and maintain user trust.

Sponsored by Hubspot:

Discover 100 Game-Changing Side Hustles for 2024

In today's economy, relying on a single income stream isn't enough. Our expertly curated database gives you everything you need to launch your perfect side hustle.

• Explore vetted opportunities requiring minimal startup costs

• Get detailed breakdowns of required skills and time investment

• Compare potential earnings across different industries

• Access step-by-step launch guides for each opportunity

• Find side hustles that match your current skills

Ready to transform your income?

[Download Now]

Amazon’s “Trainium 2“

Amazon VS NVIDIA…

Amazon’s taking on Nvidia with Trainium 2 – its shiny new AI chip that could shake up the entire AI hardware game.

• Why the Rivalry? Let’s face it: Nvidia’s got an iron grip on the GPU market with 80% share. Amazon’s looking to break free, save cash, and maybe even stop paying Nvidia’s sky-high GPU tab by making its own chips.

• Battle-Tested by Anthropic: Amazon’s backed startup Anthropic is already testing Trainium 2, showing that Amazon’s serious about making this chip a viable alternative for big players.

• Big Savings, Big Flex: Amazon claims its “Inferentia” chips are already 40% cheaper to run than similar models. They’re promising Trainium 2 will bring that same money-saving magic – making it feel like they’re offering a budget Tesla for AI.

• Sweet Perks for Researchers: Amazon’s giving away $110 million in cloud credits to researchers who try out its custom chips, making it look a lot like that friend who says, “Hey, first coffee’s on me – just keep coming back.”

• The Big Reveal: Rumor has it Trainium 2’s big debut is next month. Amazon wants this chip to be the life of the AI hardware party, and honestly, it’s got a shot if it lives up to the hype.

So, here’s to Amazon’s Trainium 2 – the chip that’s out to make Nvidia sweat, save AWS some serious cash, and maybe, just maybe, become the next big thing in AI.

YouTube’s new AI tool

An AI-powered Remix tool?

YouTube is testing a new AI-powered feature that lets select creators remix popular songs by simply describing the style or vibe they want.

Here’s what’s going on:

• The Remix Experiment: Creators in the test group can choose to “Restyle a track” within YouTube’s Dream Track tool. Just describe the mood or genre they’re aiming for, and AI will create a 30-second remix snippet for use in Shorts.

• A Lineup of Artists: This feature allows access to vocals from artists like Charlie Puth, Charli XCX, Demi Lovato, and John Legend, giving creators serious musical variety.

• Keeping Things Legal: To avoid backlash from the music industry, YouTube has partnered with Universal Music Group, pledging to compensate artists and rights holders for the use of their work in these AI remixes.

• AI by DeepMind: Dream Track is built on Lyria, a music generation model by Google’s DeepMind. It even includes a tool that lets users create tunes by humming a melody.

YouTube’s Dream Track tool, with its AI-powered music remix feature, is part of a growing wave of tech that’s giving creators creative control like never before. It’ll be interesting to see if AI remixes can hit the right notes with fans.

Suno V4 is something else…

I’m excited about this one…see why

Suno is about to unleash its fourth-gen AI music model, and if early samples are anything to go by, this thing could give human artists a run for their money. Here’s why I can’t wait to dive in:

• Vocals So Real You’ll Do a Double-Take: The samples I’ve seen are insanely lifelike. We’re talking vocal depth that previous versions only dreamed of — it’s no longer just “good for AI”; it’s good, period.

• Nails Different Genres: Suno v4 can finally do justice to genres like country and pop without sounding like it’s been over-autotuned. One sample was so spot-on, I’d actually throw it in a playlist.

• Built for Video Sync: Suno v4 pairs beautifully with video, especially now that lip-syncing is on point. Watching animals in a video break into a song with these vocals? Weirdly impressive.

• Your Own Custom Singers: Suno lets you create and “train” custom singers across multiple genres. I saw one soulful demo that was pure John Legend vibes without outright imitation.

• Genre-Bending Range: From smooth pop to heavy nu-metal, Suno v4 handles it all. If you’re into music variety, this thing’s your new best friend.

AI music has exploded in just a year, and I think Suno v4’s going to help push it even further. Yes, there’s still debate around AI in music, but I think we’re heading into a creative boom where AI music becomes a game-changer.

Next-Level AI Tools to Explore

• Undetectable AI: This tool will help you in writing making your content undetectable.

• Glambase AI: This tool can help you create Aitana like AI influencer and make money.

• MyMap AI: This tool helps you turn your ideas into diagrams to understand better.

• Submagic: This tool will help you create viral shorts from long videos in seconds.

• AICarousels: This tool will help you create carousels for social media in minutes with amazing designs.

• MagicBuddy: This tool is a new platform for you to discover prompts, characters, and tools in one place.

Want to get more next-level AI tools for your productivity, business, and growth?

Enter NEXTOOL!