AI models are replacing real people!

Did you know you can now search the web live and dig through your old chats directly in ChatGPT?

OpenAI just released two game-changers: SearchGPT for real-time browsing, and chat search for accessing past conversations.

I’ll share with you everything you need to know about this new feature and other AI stories.

In today’s post:

• AI models replacing real people

• ChatGPT chats search feature

AI models in fashion ads

Is it the end for Gigi and Bella Hadid like models?

Here’s everything you need to know:

AI is reshaping yet another industry: the $2.5 trillion modeling world. Mango, the Spanish fast-fashion giant, is moving away from traditional models and using AI-generated avatars in its latest ads.

What is the goal? Fast and more affordable campaigns, especially for its youth-oriented collections.

In Mango’s recent campaign launch for its Sunset Dream line, young AI models replace real ones, showcasing items directly available for customers. Mango’s CEO, Toni Ruiz, shared that the decision to integrate AI came from a push for faster content creation, a move that also keeps the retailer competitive with rivals like Zara and H&M.

• Beyond ads: Mango’s AI strategy isn’t just about digital marketing; the technology is helping inspire design, fabrics, and more.

• Cost-efficient: AI models are a fraction of the price of traditional models, attracting other brands like Louis Vuitton and Nike.

• Future collections: Mango’s AI-powered visuals could expand to men’s and women’s collections soon.

While Mango doubles down on AI, the company says it’s committed to creating human jobs too, with plans to double its US workforce by 2025.

ChatGPT Chat Search history

Find the chat by searching and keep the conversation going

OpenAI just dropped a long-awaited update: ChatGPT users can now search their chat history directly, saving tons of time.

Released alongside the web search feature, the new “search chats” tool means I can pull up old conversations with a few keywords instead of scrolling endlessly.

Here's how it works:

Searchable History: Use keywords to scan through chat titles and content, finding past exchanges without hassle.

Integrated Web & Chat Search: The release of SearchGPT and “search chats” suggests OpenAI may be leveraging similar search tech for both tools, making them more intuitive together.

Instant Access: Just click the magnifying glass icon in the top-left corner and type your keyword—no more guessing the chat title or scrolling back.

For those who use ChatGPT regularly (like I do for marathon training tips), this is game-changing. Plus, it’s available across the ChatGPT desktop and mobile apps, so it’s just as easy to use on the go.

OpenAI's support docs note that deleted chats won’t show up in search results, which makes sense. But for everyone else, this search tool is a huge step forward in making ChatGPT more efficient and user-friendly.

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