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Gemini is now in a league of its own

Plus: AI ads in Google Search, new creative tools in Gemini, and how brands can stay ahead

Author

Jafar Najafov
May 22, 2025 • Read this in 7 minutes

In partnership with

Hey there,

Google just dropped some of its biggest AI updates yet and they’re not messing around.

From an AI you can point your phone at, to ads showing up right inside AI answers, the future of Search and creation is here.

In today’s post:

  • Gemini gets more powerful… it can now help you with literally anything!

  • Gemini for business… how business can grow in this AI age

  • Trending AI tools + free resource to master AI

What’s Trending Today

Update

Google’s AI Assistant Gets Personal, Proactive, and Seriously Powerful

Google just dropped a major update to Gemini, and it’s packed. From live video help to better image and video generation, this is the most ambitious push yet to make AI feel like a truly helpful assistant.

Here's everything you need to know: 

  • Gemini Live is now free on Android and iOS, letting you use your camera and screen share to get help in real time.

  • Imagen 4 delivers sharper visuals and better text rendering, perfect for social graphics, decks, or invites.

  • Veo 3 can generate full video scenes with sound from simple prompts from city noise to character dialogue.

  • Deep Research now accepts your own PDFs and images, so insights mix public data with private context.

  • Canvas lets you create code, infographics, and podcasts in 45 languages from plain text descriptions.

  • Gemini in Chrome starts rolling out tomorrow for Pro and Ultra users clarify or summarize any page instantly.

  • College students in five countries get a full year of Google AI Pro for free, with interactive quizzes now live.

Here’s what I think:

Gemini is turning into more than an assistant, it's shaping up to be a creative and research partner. The most exciting part? It’s getting deeply integrated into your day-to-day life. That changes the game.

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Innovation

Google just changed how your customers search

Google is reshaping Search. With AI Overviews and AI Mode, your next customer might find you before they even know they’re looking.

Here’s what you need to know:

  • AI Overviews now account for over 10% more usage in key markets like the U.S. and India.

  • Commercial queries are rising meaning more people are ready to buy, not just browse.

  • Starting today, Search and Shopping ads in AI Overviews are live on desktop in the U.S.

  • Mobile and global expansion is next, giving brands more entry points into discovery journeys.

  • Ads are coming to AI Mode Google's most advanced search yet placing your offer where decisions are made.

  • If you're using Performance Max or AI Max for Search, you’re already eligible to show up in these new formats.

Here’s what I think:

This isn’t just an ad update it’s a shift in how attention works. Brands that adapt early to AI-native discovery will have a front-row seat to what comes next in consumer behavior. Are your campaigns ready?

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