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Now you can get certified in AI by Google

Plus: This startup is building SEO for ChatGPT

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Today, we’re looking at Google’s push to make AI literacy mainstream, launching free Gemini certifications for students and educators around the world. It’s a strategic move that could define how the next generation learns and teaches AI. We’re also looking at how a Berlin startup is quietly reinventing search to help brands rank in ChatGPT responses instead of Google results.

In today’s post:

  • Google launches free AI certs for students and teachers

  • This startup is betting on the death of Google Search

  • Bezos is back and betting big on AI

What’s Trending Today

EDUCATION

Gemini is now handing out credentials

Image Credits: Google

Google just made it easier for educators and students to prove they understand AI. Starting today, Gemini certifications are live and they’re free.

Here’s everything you need to know:

  • Google is offering three new certifications under its Gemini AI brand.

  • The certs target educators, university students, and high schoolers (K–12).

  • Each is designed to validate core AI skills tied to learning and productivity.

  • Exams are multiple choice, completely free, and available in 12 languages.

  • High school students must first complete a foundational course before testing.

  • A certification for university faculty is set to launch next month.

  • Google is framing these certs as tools for PD credit, résumé boosts, and broader digital fluency.

Google’s move is less about credentials and more about shaping the future pipeline. By seeding AI literacy early and tying it to recognizable branding, they’re not just helping learners. They’re creating the next generation of Google-native professionals.

Find your customers on Roku this Black Friday

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Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

INVESTMENT

Peec AI raised $21M to help brands win in ChatGPT

Image Credits: Peec AI

Search behavior is shifting fast. As users turn to AI tools like ChatGPT for answers, brands are scrambling to stay visible and Peec AI wants to be their new compass.

Here’s everything you need to know:

  • Peec AI, based in Berlin, just raised a $21M Series A led by Singular.

  • In just 10 months, the startup hit $4M in ARR and serves 1,300+ customers.

  • Its platform helps brands monitor visibility, sentiment, and source rankings in AI-powered search results.

  • At the heart of Peec AI is GEO, Generative Engine Optimization, the AI-era answer to SEO.

  • Instead of tracking keywords, marketers can track prompts like “best CRM for startups.”

  • Plans start at $87/month, with dashboards that suggest actionable next steps like engaging in niche subreddits.

  • The company is hiring 40 people and expanding to NYC next year.

Peec AI isn’t just riding the ChatGPT wave, it’s staking a claim in a new marketing category. If traditional search is declining, the winners won’t just be those with the best prompts, but the best pipelines for understanding what people actually ask. That’s the real moat here.

STRATEGY

Jeff Bezos just rejoined the CEO club

Jeff Bezos has been relatively quiet since stepping down from Amazon in 2021. That changed this week.

Here’s everything you need to know:

  • Bezos is now co-CEO of a secretive AI startup called Project Prometheus.

  • He’s teaming up with Vik Bajaj, a former Google X exec and biotech founder.

  • The company has already raised $6.2 billion, an eye-popping number even by Silicon Valley standards.

  • It’s focused on AI for engineering and manufacturing, though the exact tech remains under wraps.

  • Prometheus has poached top talent from OpenAI, DeepMind, and Meta.

  • With 100 employees and stealth operations, it’s already attracting serious attention.

  • Meanwhile, some investors are betting the AI bubble could burst citing inflated earnings and shaky business models.

Bezos entering the AI arena signals something deeper than hype, he sees infrastructure-level opportunity. But with tech valuations stretched thin, the question isn’t just what Prometheus builds. It’s whether it’ll survive the crash if AI’s gold rush cools down.

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