Oreo’s New Ad Agency, AI?

Today, we’re looking at how Mondelez is using generative AI to slash ad costs producing Oreo and Milka content at a fraction of the time and price. We’re also looking at Khan Academy’s plan to fix education’s biggest gap of one-on-one tutoring. With its AI assistant Khanmigo, Sal Khan is betting that personalized, ethical AI can finally bring human-style teaching to every student for free.

In today’s post:

• Oreo’s parent is betting $40M on AI ads

• Sal Khan’s AI tutor might change everything

• Social engineering just became a lot more dangerous

What’s Trending Today

INNOVATION

Mondelez is using AI to cut marketing costs by half

Mondelez, the maker of Oreo and Cadbury, is going all-in on generative AI.
With a $40 million investment, they’re hoping to slash ad production costs and move faster than ever.

Here’s everything you need to know:

• Mondelez developed a custom AI tool with Publicis and Accenture.

• The tool can create TV-ready ads, with Super Bowl ambitions by 2027.

• It’s already in use for Chips Ahoy in the U.S. and Milka in Germany.

• AI-generated animations that once cost hundreds of thousands now cost a fraction.

• Oreo will use it for Amazon and Walmart product pages next month.

• Human oversight remains critical, AI outputs are checked for ethical and brand risks.

• Other giants like Coca-Cola and Kraft Heinz are also testing AI in creative work.

AI won’t replace agencies anytime soon but it’s becoming a serious cost-cutting tool. The real test isn’t tech quality, but whether the content connects emotionally. That’s still a human game.

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EDUCATION

AI is finally fixing education’s biggest flaw

Khan Academy is adding AI to its platform and it’s not just another chatbot.
It’s aiming to deliver something even the best schools can’t: truly personalized tutoring for every student, at scale.

Here’s everything you need to know:

• Khan Academy launched Khanmigo, an AI-powered tutor that engages like a real teacher.

• It doesn’t just give answers, it asks questions, guides thinking, and prompts reflection.

• The goal is to replicate one-on-one tutoring, across languages and grade levels.

• Studies show just 30 minutes a week with Khan boosts proficiency by 20%.

• Sal Khan says AI can now fill the "missing piece" in both online and classroom learning.

• The platform avoids cheating by design, no instant answers, and in-class writing stays human.

• Khan believes AI shouldn’t be feared it should be made ethical, educational, and empowering.

This is the first AI use case in education that feels genuinely transformative not just scaling content, but scaling care. If Khanmigo works as promised, the biggest advantage in school won’t be private tutoring anymore. It’ll be free and built into the platform.

RESEARCH

Hackers are now using AI and it’s getting harder to stop them

Cybercriminals have a new favorite tool: generative AI. And they’re not using it for fun, they’re using it to scale scams with speed and precision that traditional defenses can’t keep up with.

Here’s everything you need to know:

• AI is being used to supercharge phishing, vishing, and callback scams.

• Tools like voice cloning and deepfake video are helping scams appear more legitimate.

• Attacks can now be customized at scale, making them harder to detect and block.

• AI lets scammers mimic real employees, executives, or vendors with uncanny accuracy.

• This isn’t theory, these attacks are happening now, and they're costlier to contain.

• Traditional cybersecurity measures weren't designed for AI-generated deception.

• Organizations need updated protocols, training, and real-time verification tools.

The game has changed. AI isn’t just a productivity tool, it’s an amplifier, for good or bad. Most orgs still treat phishing like a training issue. They need to start treating it like an arms race.

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