Perplexity VS Google

Perplexity AI might dethrone Google.

Because the speed of users and search queries are increasing day by day.

And people are getting bored and annoyed by Google’s sponsored ads and SEO boosted content.

Let’s see what this new revolution bring us…

In today’s post:

• Perplexity

• Google watermarking AI tool

• Trending AI tools

Perplexity AI

100M search queries…what next? Throwing Google out of the search engine game!

Perplexity’s CEO Aravind Srinivas shared on Friday that the AI-powered search engine now processes over 100 million queries per week. “Next stop: 100M+ queries every day,” he posted on X.

• Funding Milestone: This announcement comes as Perplexity reportedly seeks to raise $500 million, aiming for a valuation of $8 billion—more than double its summer valuation of $3 billion.

• Revenue Growth: The company’s annualized revenue has jumped to $50 million, a fivefold increase since March.

• Advertising Strategy: Perplexity is planning a new ad model, allowing brands to bid for AI-generated answers with advertiser-approved responses, setting the stage to rival Google’s digital ad dominance.

• Legal Challenge: Perplexity faces a copyright infringement lawsuit from Dow Jones and the New York Post, alleging unauthorized use of their content.

• Publisher Partnerships: Srinivas hopes to form revenue-sharing partnerships with news publishers, suggesting Perplexity could supply chatbots to respond to queries directly on publishers’ sites.

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Google open-sourced watermarking AI tool

Now use this tool for watermarking AI content…

Google has released its AI watermarking tool, SynthID, as an open-source tool in its Responsible Generative AI Toolkit, making it accessible for developers who want to mark and detect AI-generated text from their own models.

• Why It Matters: SynthID addresses growing concerns around identifying AI-generated content, particularly as generative AI increasingly risks misuse in spreading misinformation and creating nonconsensual content.

• How SynthID Works: SynthID embeds invisible watermarks by slightly altering token probabilities in generated text. This makes AI-created text identifiable to detection software while preserving readability and creativity.

• Applications and Limitations: SynthID works effectively on text of at least three sentences, even if cropped or paraphrased. However, it struggles with brief, translated, or highly rewritten text.

As more governments like California and China consider regulating AI-generated content, SynthID offers a step towards responsible AI content marking — though Google notes it’s still not a “silver bullet.”

TOOLS

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