The new Adobe video generator is actually good

The tax code is so confusing that AI would become self-aware just to quit.

In today’s post:

• Adobe: The new Firefly subscription models + video generator

• ChatGPT’s power consumption

• Sam Vs Elon: The fight that we don’t want but is happening

• Trending AI tools + More AI news

What’s Trending Today

ADOBE

Adobe’s Big Bet on Firefly AI: Will Creators Pay for It?

Adobe just made a bold move: It’s turning Firefly AI into a paid subscription service.

For a while, Firefly’s AI tools were baked into Adobe’s Creative Cloud, letting users experiment for free. But now, Adobe wants to see if people will pay up for direct access.

Here’s what’s new:

• Standalone Subscription: Firefly now has its own paid plans starting at $9.99/month (Standard) and going up to $29.99/month (Pro). A Premium tier is coming soon.

• AI Video Generation: Users can create five-second AI videos from text or images, with controls for camera angles and movement.

• Creative Cloud Perks: Subscribers can still link Firefly to Photoshop and other Adobe apps for unlimited AI image and vector generation.

• Competing with the Big Players: Firefly is now up against OpenAI’s Sora, Runway’s Gen-3 Alpha, and Google DeepMind’s Veo.

• IP-Friendly AI: Adobe emphasizes that Firefly was trained on licensed content, meaning fewer legal headaches for creators.

Here’s what I think:

Adobe is betting that creatives will pay for AI tools that fit into their workflow. The key question? Whether professionals see Firefly as a tool that enhances their work or one that threatens their industry.

What do you think? Would you pay for Firefly?

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ENERGY

ChatGPT’s Energy Use: Not as Bad as We Thought?

AI gets a lot of heat for being energy-hungry, but a new study suggests ChatGPT isn’t as power-thirsty as we once believed.

Here’s the breakdown:

• New Estimate: A report from Epoch AI found that a typical ChatGPT query uses around 0.3 watt-hours, much lower than the previously cited 3 watt-hours per query (which was based on older, less-efficient hardware).

• AI vs. Your Appliances: For context, that’s less than what many household devices use. So, asking ChatGPT a question isn’t exactly the same as running your AC all day.

• More advanced AI models (like OpenAI’s future reasoning models) could dramatically increase power consumption. These models “think” before answering, requiring more computing power.

• AI’s Growing Power Needs: AI data centers are expanding fast, and by 2030, training cutting-edge AI could use as much electricity as eight nuclear reactors.

• What You Can Do: If you’re worried about AI’s energy footprint, consider using smaller, more efficient models like GPT-4o-mini and avoid running AI-heavy tasks unless necessary.

Here’s what I think:

AI’s power consumption is clearly rising, but the real question is: Can efficiency improvements keep up? If not, AI companies will need to find cleaner, more sustainable energy sources fast.

What’s your take? Is AI’s energy use a real concern, or is it overblown?

SAM VS ELON

Elon Musk’s $97.4B Curveball for OpenAI

Elon Musk just threw a massive wrench into OpenAI’s plans. He’s offering $97.4 billion to buy OpenAI’s nonprofit arm a move that’s more than just a business deal. It’s a legal and strategic headache for Sam Altman and his team.

Here’s what’s happening:

• Musk’s Offer: Musk, via his AI company xAI, wants to buy OpenAI’s nonprofit, the entity that technically governs its for-profit division.

• Altman Claps Back: Altman immediately rejected the bid, joking that OpenAI would buy Twitter (X) from Musk for $9.74 billion instead.

• The Legal Roadblock: OpenAI is restructuring to become a full for-profit company. But Musk’s offer complicates that process by forcing regulators and the board to consider external bids.

• Regulatory Scrutiny: California and Delaware attorneys general are already asking OpenAI for more details on its transition. Musk’s bid adds another layer of oversight.

• Musk’s Strategy: Even if OpenAI rejects his offer, Musk could use it to challenge the legality of its restructuring—or at least slow it down.

• Investor Implications: If OpenAI’s nonprofit assets are worth more than expected, it could raise more money than planned. That might dilute existing investors’ stakes, including Microsoft’s.

Here’s what I think:

Musk’s move isn’t just about buying OpenAI it’s about disrupting it. Whether this is a genuine bid or just legal posturing, one thing’s clear: OpenAI’s path to a full for-profit transition just got a lot more complicated.

What do you think? Is Musk serious, or is this just a high-stakes game of legal chess?

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• StockIMG: Generate stunning images for marketing, branding, and creative projects.

• Krisp: Enjoy crystal-clear calls with AI-powered background noise removal.

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THE AI DIGEST

• Baidu to Launch Next-Gen AI Model Ernie 5 Later This Year: Baidu plans to release Ernie 5, a multimodal AI model, in late 2025 to compete in China’s AI race.

• Artists Protest Christie's Upcoming AI Art Auction: Over 3,000 artists demand Christie’s cancel its AI art auction, accusing it of exploiting human creativity.

• US and UK Decline to Sign Paris Summit Declaration on 'Inclusive' AI: The US and UK refuse to sign a global AI agreement backed by 60 nations, including China and France.

• EU Plans €200 Billion Investment in AI to Compete with US and China: The EU unveils a massive AI funding plan to close the gap with US and Chinese tech giants.

• Apple Partners with Alibaba to Enhance AI Features in iPhones for Chinese Market: Apple teams up with Alibaba to develop AI-driven iPhone features tailored for Chinese users.

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